Need

Customer Loyalty and Employee Incentives

Industry

Technology

Head Office

United States

The Challenge

GoodYear was seeking a solution to give customer rebates without downgrading their product placement or pricing perception. The goal was to create an exciting opportunity for loyal clients to receive a cash back reward for purchasing GoodYear tires, as opposed to other competing brands. When it comes to cash rebates, the headaches of managing cash can become a nightmare. GoodYear required a solution that ultimately facilitated this cash management approach. ​

Founded in 1898, the Goodyear Tire and Rubber Company is an American multinational tire manufacturing company. Over the past century, Goodyear has developed into one of the largest tire companies in the world and is now a publicly-traded company. Today, Goodyear has over 60,000 employees operating in 21 countries, boasting annual sales of more than $15 billion.

Case Studies     ›    Goodyear

The Solution

Following a clients in-store purchase, a Mastercard® card is now mailed to the clients with their cash back reward loaded onto their prepaid card. The card can be used anywhere that Mastercard is accepted without any fees or penalties for redeeming their reward.

A prepaid Mastercard program white-labelled to match client branding

Improved process for delivering and spending cash rebates

Simplified management of customer cash-back initiative

Increased brand exposure with a custom-designed card

Results

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Need

White-labeled customer rebate program

Industry

Manufacturing

Head Office

United States

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