Customer Loyalty and Employee Incentives
GoodYear was seeking a solution to give customer rebates without downgrading their product placement or pricing perception. The goal was to create an exciting opportunity for loyal clients to receive a cash back reward for purchasing GoodYear tires, as opposed to other competing brands. When it comes to cash rebates, the headaches of managing cash can become a nightmare. GoodYear required a solution that ultimately facilitated this cash management approach.
Founded in 1898, the Goodyear Tire and Rubber Company is an American multinational tire manufacturing company. Over the past century, Goodyear has developed into one of the largest tire companies in the world and is now a publicly-traded company. Today, Goodyear has over 60,000 employees operating in 21 countries, boasting annual sales of more than $15 billion.
Case Studies › Goodyear
Following a clients in-store purchase, a Mastercard® card is now mailed to the clients with their cash back reward loaded onto their prepaid card. The card can be used anywhere that Mastercard is accepted without any fees or penalties for redeeming their reward.
GoodYear is now able to manage their cash-back initiative more efficiently through their own branded prepaid Mastercard program. This custom solution resulted in excellent brand exposure, all while allowing Goodyear clients to spend and enjoy their customer rewards. In addition to providing an increase in brand loyalty, GoodYear benefited from an optimized process for delivering cash rebates to their customers.
A prepaid Mastercard program white-labelled to match client branding
Improved process for delivering and spending cash rebates
Simplified management of customer cash-back initiative
Increased brand exposure with a custom-designed card
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